For Burger King's April Fools Student Competition, the "King's Fool Challenge," the task was simple -- fool everyone. People wouldn't expect Burger King to ever roll out a line of baby food. So I thought, let's do the unexpected.

With the launch of Burger Baby, adults aren't the only ones enjoying their whopper.

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PACKAGING

Package design for baby jars featuring the three top flavors: french fry puree, whopper puree and garden salad puree.

MENU

Sample menu description for Whopper Puree, to exist only on April 1 across all Burger King menus nationwide. Disclaimer: not too many artificial colors or flavors.

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OOH & SOCIAL

Out-of-home and social ads will run a few days before April 1 to get people talking.

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