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human rights watch
The Super Bowl opens the door for an influx of human trafficking. Unfortunately, distracted viewers aren’t paying attention. HRW will intercept the Miami Super Bowl 2020 conversation to push for changes in legislation.
OUT OF HOME
HRW partners with The City of Miami Census to spread awareness in the city leading up to the Super Bowl.
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SOCIAL
Leading up to Super Bowl, HRW and the City of Miami's page will post comparative statistics to get people's attention and send them to the petition.
COASTERS/DOOR TAGS
Placed in public transit spots around Miami that send people to the petition.
RADIO/SPOTIFY
Ads that target Miami Spotify listeners; radio that targets the pre- and post-game show.
:30 Radio
VO: Hey Miami listeners, we know you’re pumped for the big game, but this year it’s less about the winning touchdown and more about the action off-field. If you didn’t already know, the Super Bowl is commonly known as the single-largest human trafficking incident in the U.S. So instead of cheering for your favorite team, take a second to call the national trafficking hotline if you see something suspicious. Let’s start by showing victims of sex trafficking that they’re not alone in the fight for basic human rights. Visit humanrightswatch.com/superbowl to make a change.
THE CTA / PETITION
The government has recently taken away funding to support human trafficking victims after they have been abused. Many of them need housing, counseling, and look to expunge their records of wrongful convictions. The petition calls to bring back this funding.
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