Most people forget Payday still exists. To get it back into the spotlight, let's join a conversation the country can't ignore: equal pay. We'll release a Payday bar that's 22% smaller, so men can get a taste of how it feels to get less for no reason.

PACKAGE REDESIGN

Women are being paid 78 cents to every $1 men are being paid, which means they're losing out on 22 cents for every dollar a man earns. The new packaging reflects this wage gap.

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NYT SPREAD MANIFESTO 

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WOMENS' MARCH LAUNCH

To kick off the stunt, Payday will pass out flyers explaining the campaign, along with the candy bars, at the annual Womens' March in D.C. 

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OUT OF HOME​

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IN-STORE PACKAGING

Payday will feature exclusive new box packaging at grocery stores, gas stations and other retailers for the EqualPayday promotion, only selling the limited-edition male bars.

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OUT OF HOME MURAL

As Hershey is the parent company of Payday, the Gender Pay Gap Facts will also be placed on the Hershey Factory in Hershey, Pennsylvania. 

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