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payday
Women are being paid 78 cents to every $1 men are being paid, which means they're losing out on 22 cents for every dollar a man earns. Already a leader in the fight for pay equality, Hershey will take a stand for women's equal pay, starting with Payday.
We'll release a Payday bar that's 22% smaller, so men can get a taste of how it feels to get less for no reason.
PACKAGE REDESIGN
NYT SPREAD MANIFESTO
WOMENS' MARCH LAUNCH
To kick off the stunt, Payday will pass out flyers explaining the campaign, along with the candy bars, at the annual Womens' March in D.C.
OUT OF HOME
IN-STORE PACKAGING
Payday will feature exclusive new box packaging at grocery stores, gas stations and other retailers for the EqualPayday promotion, only selling the limited-edition male bars.
OUT OF HOME MURAL
As Hershey is the parent company of Payday, the Gender Pay Gap Facts will also be placed on the Hershey Factory in Hershey, Pennsylvania.
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