Most people forget Payday still exists. To get it back into the spotlight, let's join a conversation the country can't ignore: equal pay. We'll release a Payday bar that's 22% smaller, so men can get a taste of how it feels to get less for no reason.

PACKAGE REDESIGN

Women are being paid 78 cents to every $1 men are being paid, which means they're losing out on 22 cents for every dollar a man earns. The new packaging reflects this wage gap.

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NYT SPREAD MANIFESTO 

WOMENS' MARCH LAUNCH

To kick off the stunt, Payday will pass out flyers explaining the campaign, along with the candy bars, at the annual Womens' March in D.C. 

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OUT OF HOME

IN-STORE PACKAGING

Payday will feature exclusive new box packaging at grocery stores, gas stations and other retailers for the EqualPayday promotion, only selling the limited-edition male bars.

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OUT OF HOME MURAL

As Hershey is the parent company of Payday, the Gender Pay Gap Facts will also be placed on the Hershey Factory in Hershey, Pennsylvania.