Going on vacation can sometimes be more stressful than staying home. That's why the secluded beach town of Sandhammaren, Sweden, is here to be your vacation from a vacation.
OUT OF HOME
Reworking tourism ads in well-known cities around Europe to bait tourists to come to Sandhammaren.
To be featured in Condé Nast Traveler, National Geographic and Travel + Leisure.
PRANK AUDIO TOURS
Sandhammaren will bait European travelers into doing audio guide tours in famous European cities. The tours begin inconspicuously, before you realize they're talking down on these cities. Eventually it becomes clear Sandhammaren is the better option to visit.
Sandhammaren will install pop-up resting lounges in major European cities that provide refuge from the stereotypically annoying parts of the tourist experience.