Going on vacation can sometimes be more stressful than staying home. Luckily, the quiet beach town of Sandhammaren, Sweden, is here to be your vacation from a vacation. 

OUT OF HOME

Reworking tourism ads in well-known cities around Europe to bait tourists to come to Sandhammaren.

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PRINT

To be featured in  Condé Nast Traveler, National Geographic and Travel + Leisure.

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PRANK AUDIO TOURS

Sandhammaren will bait European travelers into doing audio guide tours in famous European cities. The tours begin inconspicuously, before you realize they're talking down on these cities. Eventually it becomes clear Sandhammaren is the better option to visit.

EXPERIENTIAL POP-UP

Sandhammaren will install pop-up resting lounges in major European cities that provide refuge from the stereotypically annoying parts of the tourist experience. 

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EARNED PR

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