Launching Tiger Woods' Sun Day Red to the world was no easy feat. His greatness has not only been solidified by a stellar performance on the course, but also by the mark he has made off of it, with products and storytelling that have inspired and enabled countless others to follow in his footsteps

 

This launch film showed that even after doing it all, a champion still looks to what's next: launching a true brand of his own. A simple sunrise motif threads together the narrative, capturing the metaphorical dawning of the new brand.