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360 Campaign Brand Launch
Sun Day Red | A New Day Rises

Tiger Woods is the greatest golfer of all time. But even after doing it all, a champion still looks to what's next: launching a true brand of his own. A simple sunrise motif threads together the narrative, capturing the metaphorical dawning of the new brand. Case study here.
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Each stripe in the SDR logo represents one of Tiger's major championship wins. We made sure to highlight those individual moments and the stories behind them, showing how his legacy is figuratively—and literally—woven into the product itself.



TESTIMONIALS
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